Selected Case Studies
Real-world examples of how systemic diagnostic audits and execution roadmaps unlock business performance.
B2B SaaS Enterprise
Diagnosing a 34% Drop in Trial-to-Paid Conversion Through UX & Behavioral Auditing
The Diagnostic Finding:
Leadership assumed pricing resistance was stalling conversion. Telemetry proved users encountered onboarding UI friction within Stage 2 setup.
The Strategic Execution:
Redesigned trial onboarding, eliminated unnecessary registration steps, and deployed automated in-app guidance.
Measured Impact:
+41% Increase in Onboarding Completion
+28% Lift in Paid Conversion in 90 Days
Digital E-Commerce Brand
Optimizing Unit Economics and Customer Cohort Retention via Behavioral Research
The Diagnostic Finding:
Paid acquisition CAC was escalating sharply while repeat order velocity declined across 60-day buyer cohorts.
The Strategic Execution:
Conducted qualitative post-churn interviews, restructured customer post-purchase messaging, and introduced personalized subscription flows.
Measured Impact:
-18% Reduction in Effective Blended CAC
+32% Growth in LTV over 6 Months