We don't start with the answer. We start by understanding the problem, testing the assumptions around it, and following the evidence to wherever it leads.
The investigations below are representative examples of how Ellingston approaches complex business questions. They are designed to demonstrate our method, not to present hypothetical results as client outcomes.
A B2B SaaS company is generating a steady flow of new customers, but a significant share never becomes fully active. Leadership believes the problem is mainly pricing and insufficient follow-up.
The Business
A growing B2B SaaS company with a self-serve product and a sales-assisted customer segment. Acquisition is working reasonably well, but too many new customers fail to reach meaningful product value after signing up.
When rising ad costs aren't the real margin problem.
A multi-channel retailer sees profitability declining while advertising costs increase. Management naturally looks at paid acquisition first. But the numbers may tell a different story.
The Business
A mid-sized e-commerce retailer selling across its own website and third-party channels. Revenue is growing, but margins are becoming harder to protect as acquisition and fulfillment costs rise.
START WITH A QUESTION
What are you trying to understand?
You don't need to have the answer before starting the conversation. Tell us what you're trying to achieve, what's not working, or simply what you're questioning.
